TECHNOLOGY STARTUP : GREYSCALE X GEOMETRY CUT
Sportopia is a technology starup which they are focusing on sports technology. They want to have a new branding design for themselves as they want a professional and technolgoy based image to the audiences. They want to have a cyber feel but energitic, but still a stong business professional image, in order to stunning people that they are going to become the next game changer in techology field.

In order to suit the requirements from the client, simple greytone is much more easy to make a cool feeling. With the geometry cut that is more to make the cybernetic atmosphere. And also the company name should be easy to see. The thing mentionable is that the cut between Sport and topia. Which easy to let the audience understand the company is a sport related company. And the cut makes the whole logo feels energetic.